If you have ever seen a companion animal or a wild animal treated in a less than desirable way, or in a situation which makes you feel uncomfortable, but no law has been broken, you need to raise awareness.

Often the guardians of the animals or people around them have no idea that they are doing something that could have a negative impact on the animal, or in the case of wild animals be harmful to humans. People only know what they know right? What is obvious to you & I isn’t always obvious to other people.

We have found that sending information in a non-shaming way has the most beneficial impact. So, we create simple posters, public service announcements & social media cards for folks to share.

You are welcome to use the material on this page to raise & spread awareness, please do not remove our logo & do not use them for commercial purposes as our license does not allow this. If you are a broadcaster please get in touch to order a psa for your station, platform or podcast. We do not make a charge for this service. Please use the contact us form at the bottom of the page.


Chaining a dog outside is not something that most of us would do but did you know that it is perfectly legal to do so in the UK & many other countries?

Chaining has a massively negative impact on a dog for many reasons, including the following

  • Provokes aggressive behaviour as the dog is unable to move away from anything that they find worrying
  • Forces them to urinate & defecate in the same space as they eat
  • Exposes them to extreme weather conditions
  • Injuries & even death can occur as the dog attempts to free itself
  • Dogs are sociable animals, keeping a dog on a chain impacts negatively on their mental health
  • Increased risk of getting sick
  • Dogs on chains bark a lot, this can trigger complaints in the community which adversely affect the dog
  • Lunging & pulling on the chain can cause damage to the dog


  1. Off lead dogs will notice wildlife much faster than humans. They will chase them down. Even the best behaved dog is highly likely to engage in this behaviour as prey drive kicks in. Our dogs can fatally injure or kill a wild animal easily.
  2. Ground nesting birds will leave the nest in the presence of our dogs. Even if our dogs do not interfere with the eggs constant spells off the nest will result in failed incubation & hatching.
  3. In the presence of our dogs ground nesting birds will give an alarm call. This call may attract other predators to the eggs even when our dogs do not destroy them.
  4. Seals will haul out to sea in a panic in the presence of a dog. They will rip their skin & damage their fins as they flee. There have also been instances of tombstoning. Seals have been known to throw themselves off cliffs in blind panic. They sustain life threatening injuries as they are dashed against the rocks, some die before they hit the water.
  5. Female seals will leave pups on the shore while they hunt for fish. If our scent mingles with that of the seal pup abandonment & death is likely. Seals rely on scent to recognise their young.
  6. Wildlife chooses to use spaces because the habitat is ideal for them to thrive. Our negative interactions with wildlife will render the habitat unsuitable. Therefore having a negative impact on biodiversity.
  7. It is important to keep our distance when watching wildlife. Getting too close to a wild animal can result in injury to ourselves in some cases. The wild animal can be labelled as aggressive & killed by authorities if they become fearful of us & attempt to defend themselves.