Dog Desk Animal Action CIC uses artificial intelligence and other digital tools to support aspects of our communications, research, administration, fundraising and creative work.
These tools help a small organisation work efficiently, but they do not replace human judgement, responsibility or oversight.
Dog Desk Animal Action CIC remains responsible for the material we publish and for ensuring that our use of AI and digital tools is appropriate, accurate and consistent with our legal, regulatory and ethical responsibilities.
How we use AI
AI and other digital tools may be used to assist with tasks including:
- Drafting and editing written material
- Structuring articles and reports
- Summarising information
- Research assistance
- Translation
- Creating social-media content
- Preparing fundraising communications
- Producing illustrative graphics and images
- Administrative and organisational tasks
- Improving the presentation and accessibility of information
AI is used as a working tool. Decisions about our work, animals, fundraising, campaigns and published material remain the responsibility of Dog Desk Animal Action CIC.
Human oversight and responsibility
Content produced or assisted by AI is subject to appropriate human oversight.
AI-generated information is not treated as an authoritative source in itself. Where factual accuracy is important, information is checked against appropriate sources or information available to Dog Desk Animal Action CIC.
We remain responsible for deciding whether material is suitable for publication and for correcting information where an error is identified.
AI is not used as a substitute for professional veterinary, legal, financial or other specialist advice where such advice is required.
Written content
AI tools may assist with researching, drafting, structuring, translating, summarising or editing written material.
The underlying experiences, events and activities described in our communications are based on real situations, information and work undertaken or researched by Dog Desk Animal Action CIC.
AI may help us communicate that information more effectively, but it does not determine our organisational positions or invent the work we undertake.
Where we publish news, research, educational or advocacy material, AI-generated responses are not treated as primary evidence or as a substitute for reliable source material.
Photographs and documentary material
Photographs and videos presented as documenting our animal-welfare work show real animals and real situations.
We do not use AI-generated animals or fabricated situations and present them as documentary evidence of animals in our care or work we have undertaken.
Digital tools may be used for ordinary image processing, including cropping, resizing, adjusting lighting, improving clarity, removing irrelevant background distractions or preparing images for different publishing formats.
Editing must not materially alter or intentionally misrepresent the condition of an animal or the circumstances being documented.
AI-generated and illustrative images
We may use AI-generated or digitally created images for illustrative, educational, campaign or design purposes.
Where an image is illustrative rather than documentary, it is not intended to represent a particular real animal or specific rescue case unless this is made clear.
AI-generated imagery will not be presented as documentary evidence of an animal receiving care from Dog Desk Animal Action CIC.
AI and fundraising
AI and digital tools may assist us with drafting, editing, formatting, translating or presenting fundraising communications.
The underlying fundraising need is determined by Dog Desk Animal Action CIC, not by AI.
Where we fundraise for veterinary treatment, food, animal sponsorship, sanctuary care or another programme, the circumstances and financial information used in the appeal are based on the actual needs of our work.
AI is not used to fabricate animals, veterinary emergencies, treatment requirements, fundraising targets or other circumstances for the purpose of obtaining donations.
AI-generated or materially fabricated imagery will not be presented as documentary evidence of an animal for whom funds are being raised.
Fundraising communications assisted by AI remain subject to human oversight, and Dog Desk Animal Action CIC remains responsible for their accuracy and appropriateness.
Our use of AI in fundraising is subject to the same commitment to fundraising that is legal, open, honest and respectful as our other fundraising activities.
Accuracy of fundraising information
Fundraising figures and information are determined from our operational requirements and records.
AI may assist in communicating those figures but does not determine how much money we need to raise.
Where circumstances or fundraising figures change, we aim to update our communications appropriately.
The use of AI does not reduce our responsibility to ensure that factual fundraising claims are accurate and not misleading.
Personal information and confidentiality
We take particular care when using AI and digital tools with information relating to identifiable individuals.
Personal, confidential or sensitive information will not be entered into AI systems unnecessarily.
Where personal information is processed using AI or other digital systems, we will consider applicable data-protection requirements, including lawful processing, data minimisation, security and transparency.
Information concerning community carers, supporters, donors, volunteers, staff or other individuals may be withheld, anonymised or generalised where appropriate to protect their privacy, confidentiality or safety.
Our handling of personal information is explained further in our Privacy Policy.
Animal and location safeguarding
AI and digital tools must not be used in ways that compromise the safety of animals or people involved in our work.
Information such as precise sanctuary locations, private details concerning community carers or other sensitive operational information may therefore be withheld from AI-assisted communications and public material.
Transparency does not require Dog Desk Animal Action CIC to disclose information where doing so could create a safeguarding, privacy or security risk.
Automated decision making
Dog Desk Animal Action CIC does not use AI to make autonomous decisions about an animal’s veterinary treatment or welfare.
AI does not decide whether an individual should donate, how much somebody should donate, or whether a particular person should be targeted because of vulnerability or other sensitive personal circumstances.
Where AI assists our work, appropriate human responsibility remains in place.
Audio, video and other generated media
Digital and AI tools may be used to assist with audio, video, music, graphics, subtitles, voiceovers and other creative material.
We will not knowingly use digitally generated or manipulated material in a way intended to deceive the public about the existence, condition or circumstances of an animal or the work undertaken by Dog Desk Animal Action CIC.
Transparency
We believe organisations should be open about their use of AI while recognising that AI can be used in many different ways.
We therefore publish this policy so supporters can understand how these technologies form part of our work and the safeguards we apply.
Routine use of AI as an editing, drafting, translation, administrative or design tool may not be individually labelled on every piece of content.
Where the nature of AI-generated material could otherwise materially mislead somebody about what they are seeing or reading, we will consider whether additional disclosure is appropriate.
Risk and review
We consider the potential risks associated with our use of AI, including accuracy, misleading information, privacy, data protection, fundraising integrity, safeguarding and reputational risk.
Higher-risk uses require greater human oversight than routine administrative, drafting or design assistance.
We will review how we use AI as technology, regulatory guidance and our own activities develop.
Concerns and complaints
We welcome legitimate questions about our use of AI and digital tools.
Formal complaints concerning our use of AI, including its use in fundraising, should be submitted through our published Complaints Procedure so that the matter can be properly recorded, investigated and responded to.
Comments, allegations or discussions made on social-media platforms or other third-party websites do not in themselves constitute a formal complaint to Dog Desk Animal Action CIC.
Dog Desk Animal Action CIC does not undertake to engage in public debate concerning individual accusations made on social media.
Policy responsibility
Responsibility for this policy and for appropriate oversight of AI use rests with Dog Desk Animal Action CIC.
The policy will be reviewed periodically and updated where necessary to reflect changes in our activities, technology, law or regulatory guidance.
Last updated: 26 July 2026
Dog Desk Animal Action CIC
Company No. 13111301
44 Thorpe View
Ashbourne
Derbyshire
DE6 1SY
United Kingdom
Email: help@dogdeskanimalaction.com